WPP News

LONDON — 14 July, 2016 — Gain Theory , the global marketing foresight consultancy, today announces the appointment of Alan Bloodworth to EMEA CEO. In his new role, Bloodworth will oversee the EMEA offices taking responsibility for the consultancy’s existing clients with particular emphasis on growth throughout the region. Bloodworth previously served as Gain Theory’s […]

CHINA – July 14, 2016 – WPP announces that its wholly-owned operating company, Grey Group, the global marketing communications network, has acquired a majority stake in Easycom Group, a social marketing agency in China. Founded in Shanghai in 2006, Easycom employs more than 40 people and specialises in key opinion leader (KOL) management, social content […]

SCOTLAND – 12 July, 2016 – WPP Media agency Maxus UK has today announced the opening of its Scottish division, Maxus Scotland, which will be based in Edinburgh under the leadership of Andrew Dunn, former Managing Director of Mediacom Dublin, which he launched and established in 2008. With a team of five supporting Andrew, Maxus […]

LONDON — 12 July, 2016 — Cohn & Wolfe Group has appointed Cathy Pittham as Chief Executive Officer of European technology agency AxiCom, which it acquired in 2008. Pittham’s appointment signals a major global expansion drive for Cohn & Wolfe’s technology business which will include deepening AxiCom’s market-leading position through geographic expansion and new practice […]

BELGIUM – 11 July, 2016 – WPP announces that its wholly-owned operating network Grey Group, the global marketing communications agency, has acquired a majority stake in the holding company of Famous, a leading creative agency in Belgium. Founded in 1998 and based in Brussels, Famous is a multi-award winning and full-service agency with creativity at […]

7 July, 2016 – New tool allows MEC to identify category-specific consumer touchpoints for brands MEC, global media agency, www.mecglobal.com, today launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey data from the recently launched GroupM LIVE Panel. MEC Touchpoints is built around the Active and […]

FRANCE – 7 July, 2016 – WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s […]

TAIWAN – 4 July, 2016 – Maxus Media agency Maxus has today announced the opening of its Taiwanese division, Maxus Taiwan, which will be based in Taipei. The new offering will operate with Nicky Huang, joining as the business director. Huang joins with more than 15 years’ experience in the industry, having previously worked with […]

IRAN – 4 July, 2016 – Kantar has signed an affiliation agreement with Rahbar Bazaar Market Research Institute in Iran, giving the global insights network a foothold in the Iranian market. Rahbar Bazaar was set up as a market research agency in 2003 by Afshin Vafadar and Azam Alibabaei, who both have backgrounds in market […]

Ogilvy CommonHealth WorldwidePlaces 3rd in the Healthcare Network of the Year category; O&M crowned Network of the Year PARSIPPANY, N.J. – 30 June, 2016 — Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY, www.wpp.com), announced the network took home four Health Lions and […]