MRM Worldwide Enters Global Partnership with Covario
Alliance to enhance agency network’s search practice
SAN DIEGO – February 25, 2009 – Covario Inc., the leader in interactive marketing analytics, today announced a strategic global partnership with MRM Worldwide, a global digital and direct marketing company based in New York and delivering search solutions in 62 offices. The partnership will enable MRM Worldwide to continue to deliver best-in-class search optimization solutions to its global clients.
The Covario software works across all major search engines and languages, and will play an integral role in MRM’s paid and organic search offerings. Integrated with these solutions are MRM Worldwide’s proprietary global digital dashboard and content optimizer.
“Through this partnership, we can provide up-to-the-minute reports with sophisticated optimization on a global scale and continue to deliver on the promise of search marketing as one of the most cost-effective and measurable marketing tactics,” said Vipin Mayar, Executive Vice President at MRM Worldwide.
According to MRM Worldwide’s SVP and global search director, Aimee Reker, “MRM has infused these search tools into creative development to create Customer Utility™ and arm our global teams with up-to-the-minute consumer insight and context during creation – not just after.” Reker continued, “With more than one billion searches a day, these solutions allow us to quickly convert search data into insights to create competitive advantage for our clients in every market.”
MRM Worldwide will be leveraging two core components of the Covario Marketing Action Platform™:
• Covario™ Organic Search Insight which helps global advertisers drive improved organic search rankings and
• Covario™ Paid Search Insight which helps large advertisers manage paid search programs.
“Covario’s ability to identify and automate remediation steps for organic search is unique,” Mayar added. “We are thrilled to work with the efficiencies that Organic Search Insight drives in our content optimization process.” “Covario’s platform provides the transparency, insight and accountability that is needed to manage today’s sophisticated online marketing programs,” said Craig Macdonald, SVP of Products and Marketing for Covario. Macdonald added, “We are excited that MRM Worldwide has chosen Covario to help them manage paid and organic search for their clients globally.”
Covario solutions are offered as Software-as-a-Service (SaaS), meaning that all support, data management, and technology infrastructure is managed by Covario, allowing marketers to focus on strategy, creative and ROI optimization.
About MRM Worldwide
MRM Worldwide builds Customer Utility™ —a measurement of content and context in the service of the brand –to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes, original content creation, digital strategy, cross-media analytics, search, technology strategy and Web-site design. The agency network has 62 offices in 40 countries and counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. For more information, visit www.mrmworldwide.com.
About Covario, Inc.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods.