Major Advertisers Gather at Covario’s INFLECTIONPoint Conference to Discuss Interactive Marketing Synergy and Future of Digital Advertising
Major Advertisers Gather at Covario’s INFLECTIONPoint Conference to Discuss Interactive Marketing Synergy and Future of Digital Advertising
Industry leaders from the Fortune 500 gather to share strategies that drive results in difficult
global economic climate
SAN DIEGO – January 21, 2009 – Covario, Inc., the leader in interactive marketing analytics, today announced the program and speaker line-up for its invitation-only, customer conference, INFLECTIONPoint 2009, to be held on February 4-5, 2009 in La Jolla, California. INFLECTIONPoint is where senior marketers and industry executives in search marketing and digital advertising gather to discuss the critical business issues and opportunities facing large advertisers, share digital advertising best practices, and learn how Covario’s interactive marketing analytics are driving efficiencies and increasing online advertising performance.
Building on the success of previous years’ conferences, INFLECTIONPoint will include a combination of expert keynote presentations, interactive panel sessions featuring digital marketing experts from many of the world’s largest advertisers, and several networking events. The theme for this year’s conference is ‘synergy’ with a focus on how these large brands can capitalize on the synergy of the interactive channels available to today’s advertisers, drive higher returns, and lower costs associated with program execution.
“With the global macroeconomy under tremendous strain, large advertisers are determined to find ways to drive additional synergies in their businesses — specifically in highly measurable advertising media like display and search,” says Russ Mann, CEO of Covario. “Unlike in past years, where advertisers attended the conference to discuss how to drive higher revenue goals, we expect the conversation this year to focus on the use of synergies between digital media to drive out unnecessary costs, while continuing to achieve the highest possible returns.”
This year’s program includes keynote presentations by Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group; Gord Hotchkiss, frequent speaker at industry conferences and President and CEO of Enquiro; Corey Carrillo, Global Media Manager for Worldwide Search and Online Programs at Intel Corporation; and Barry Parshall, Vice President of Product Strategy at WebTrends. The conference will also include a series of moderated panel discussions with senior marketers from large brand advertisers including Adobe, Amgen, Cisco, IBM, Intuit, Lenovo, Microsoft, NetApp, Procter & Gamble, T-Mobile USA and Washington Post Digital. Selected conference sessions include:
• Managing for Scale: Building the Digital Center of Excellence
• Leveraging SEO in a Market Downturn
• Brand vs. Demand: How to Value Branding Campaigns Online
• A House Divided Cannot Stand: Managing Paid and Organic Search Together
“INFLECTIONPoint is one of the most valuable search and interactive marketing conferences I attend each year,” shared Jay Middleton, Senior Manager, Worldwide Search Marketing for Adobe and previous INFLECTIONPoint speaker and attendee. “The level of search sophistication and thought leadership demonstrated by the major brand advertisers, agencies, and industry luminaries is unparalleled.”
“INFLECTIONPoint provides a unique venue for organizations like Intuit to discuss strategic opportunities in digital advertising and share best practices with other large advertisers that face similar challenges,” explained Olivier Lemaignen, Group Manager, Global Search Marketing at Intuit and previous INFLECTIONPoint speaker and attendee. “The quality of content is unmatched and the interactive panel sessions always generate thought-provoking discussions.”
To find out more about Covario’s invitation-only INFLECTIONPoint 2009 conference, please visit http://www.covario.com/inflectionpoint. If you would like to request an invitation to this exclusive event, please contact [email protected].
About Covario, Inc.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods.