Covario Recognizes Leading Advertisers with SIGMA Awards for Innovation in Digital Advertising
Adobe, Lenovo, Procter & Gamble and Research In Motion honored for demonstrated excellence and contributions to the future of digital advertising
SAN DIEGO – March 5, 2009 – Covario, Inc., the leader in interactive marketing analytics, today announced the winners of this year’s SIGMA awards which were presented at INFLECTIONPoint 2009, Covario’s annual customer conference that takes place each year in conjunction with the PGA’s Buick Invitational golf tournament. The SIGMA awards recognize advertisers, agencies and partners that have achieved unique business advantage through their use of digital marketing and the Covario interactive marketing analytics solutions. This year’s award recipients are Jay Middleton from Adobe Systems Incorporated, Gary Milner from Lenovo, Ken Applin from Procter & Gamble and Dan Quinn from Research In Motion.
The SIGMA awards were introduced this year to reflect the emphasis that Covario places on innovation and excellence in digital advertising, and the use of advanced analytics to drive performance, increase operational efficiencies and ensure accountability across large-scale digital advertising programs.
The awards were presented by Russ Mann, chief executive officer of Covario, to the following advertisers:
Senior Manager, Worldwide Search Marketing
Global Marketing Director
* Procter & Gamble
Global Search Engine Marketing Service Manager
* Research In Motion (RIM)
Manager, Global eBusiness
“The SIGMA awards recognize advertisers that are pushing the boundaries of innovation in interactive marketing to drive results leveraging Covario’s Marketing Action Platform,” explained Russ Mann, chief executive officer of Covario. “These advertisers have made valuable contributions to the future of digital advertising and found ways to create highly scalable, efficient, and effective global programs that leverage technology and analytics to drive their interactive advertising efforts.”
About Covario, Inc.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods.