Alecia Dantico Joins Weber Shandwick’s Digital Communications Practice
CHICAGO, March 8, 2010 – Weber Shandwick, one of the world’s leading global public relations firms, today announced the appointment of Alecia Dantico as vice president in its digital communications practice. She will begin with the firm on March 15, 2010, and will be based in Chicago.
Dantico brings more than 12 years of digital experience in both the business-to-business and business-to-consumer space. She most recently worked as director of social media for Garrett Popcorn Shops launching the global brand into the social media space. Prior to this, Dantico was an interactive portfolio manager at Sears, where she focused on executing business product development programs to extend Sears’ online service and direct distribution interactive channels.
Dantico also served as a senior interactive project manager at Arc Worldwide. There, she strategized interactive and digital initiatives for her client base and led the agency’s internal and client executive management digital governance board.
“Alecia has deep experience leading brands into social media and producing measurable business results,” said Adam Keats, senior vice president, digital communications, at Weber Shandwick’s Chicago office. “Her creativity, knowledge and passion for digital marketing and social media will continue to help our clients thrive in the rapidly changing communications environment.”
Dantico received a bachelor’s degree in French literature from Carleton College, a master of arts in comparative literature from the University of Colorado and a master of arts in English literature with a concentration on gender and women’s studies from the University of Illinois at Chicago. She is currently pursuing a Ph.D. in communication.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 76 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates – engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2009, Weber Shandwick was recognized as PRWeek’s inaugural Global Agency Report Card Gold Medal Winner, an ‘Agency of the Decade’ by Advertising Age, Global Agency of the Year by The Holmes Report, and International Consultancy of the Year by PRWeek UK. The firm has also won numerous ‘best place to work’ awards around the world including PR News and The Holmes Report. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.